by Cliff
20. June 2009 01:08
Kurt Badenhausen
Eight months on the shelf after knee surgery put a severe dent in his prize money, and killed his overseas appearance fees. One of his main sponsors walked away a year before their agreement was set to expire.
Yet Tiger Woods remains sports' highest earner with an annual income two and a half times larger than his closest competitor. The world's top golfer made $110 million during the past 12 months and is the best paid sportsman for the eighth straight year.
Woods' knee injury caused his prize money to drop to $5 million from $25 million, but his overall earnings only fell $5 million thanks to an expansion of Woods' non-playing financial empire.
PepsiCo launched Gatorade Tiger last year in March with claims that it "helps focus your mind and your body." Woods receives a cut of sales for the four flavors sold under his name. When General Motors' problems caused Buick to terminate its $8 million a year deal with Woods one year early, the Woods camp moved quickly to sign a deal with AT&T to put the phone company's brand on his golf bag in Buick's place.
Nike is by far Woods' biggest benefactor with an annual payday of more than $30 million for the golfer. Woods profits from the success of the company's golf division, and last year sales for Nike Golf hit a record $725 million. Woods' most lucrative new endeavor is his golf course design business. Last year he announced plans for a third course to be built in Mexico. His other courses in Dubai and North Carolina are currently under construction.
Our list of the highest-paid athletes looks at earnings derived from salaries, bonuses, prize money, endorsements and licensing income between June 2008 and June 2009 and does not deduct for taxes or agents' fees. Overall, the top 20 earned $789 million, down 1% from last year. The cutoff to make the list was $30 million.
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